Andrew Lessman
Anatomy of a Successful Vitamins Entrepreneur
Andrew Lessman, Health expert
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Who is Andrew Lessman?
VITAL STATISTICS
Name: Andrew Lessman.
Position: Owner and founder of Your Vitamins (or ProCaps Laboratory), The
Winning Combination (TWC) Construction and TWC Aviation.
Age: 47.
Family: Single.
Education: Bachelor of science degree from the University of Pennsylvania; law degree from Loyola Law School, Los Angeles; and three years at medical school at University of Hawaii.
Experience: Private lawyer in Los Angeles for six years; founded Your Vitamins in 1979.
Hobbies: Running mountain trails; fitness.
Hometown: East Meadows, Long Island, N.Y.
Reading more about him at HSN.com
How did Andrew Lessman get into the business of vitamins? As Napoleon Bonaparte loved to say while he was emperor of France: “Ability is of no consequence without opportunity.” Translation: In life, you just take what life throws you, or you just find yourself in a situation and you go from there a changed man. This is what happened to Andrew Lessman!
Recognizing numerous problems with conventional vitamin products, Lessman developed several formulas using the facilities of one of his law clients, a large pharmaceutical manufacturer. The uniquely pure and active formulas that he produced helped to improve his athletic performance and, not surprisingly, his fellow competitors were interested in acquiring these same products. From this initial small core of elite athletes, interest in Andrew's products began to grow by word-of-mouth to include the general public.
Here now is the dilemma. Is the Andrew Lessman success the result of an innate gift in Marketing strategy or was he just at the right place at the right time? The answer is both!
Why are people so hot about Andrew Lessman’s vitamin supplements? There are so many out there in the market! Andrew’s answer: “Our products are, objectively, unique. No one else is 100 percent additive free, puts them in foil packages. If you are putting vitamins into your body every day, the amount of additives at the end of the year can be a pound or two.”
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Andrew Lessman
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